Our story

Just was founded to transform how clients manage problem debt - delivering smarter strategies, protecting brands and ensuring fairer outcomes for all. We achieve this by combining advanced data science and adaptive AI decision-making to help clients recover more, while treating customers with empathy and understanding.

As a purpose-driven business, we proudly balance profit with positive impact. We are the first B Corp in our sector - part of a global movement using business as a force for good. This commitment shapes how we work with clients, partners, and customers, embedding ethical and responsible practices into everything we do.

We are also part of the Arum Group of companies, which has been partnering with leading banks and government organisations worldwide to develop and enhance their technology and collections strategies since for over 25 years.